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How to turn the benefits of ecosystems destroyed by AI to the side of those who benefit from them—and how to leave the other half behind

Release date: October 18, 2026 Last updated: October 20, 2026
How to turn the benefits of ecosystems destroyed by AI to the side of those who benefit from them—and how to leave the other half behind

It is believed that a business should be started with what you want to do.

However, with the advent of AI, a new wave is coming. Creating a company with the goal of selling products. Of course, this is an approach that has been around for a long time, but the difficulty has been greatly reduced.

The question of whether a company is good or not, or whether the employees are good or not, does not take priority in this context.

This time, we will discuss the approach and the difference between those who continue and those who stop.

The business idea is to let the AI do the work.

In the actual progress example, we first have AI generate hundreds of business proposals.

Then, evaluate the same AI. Which ones have a high probability of being easily sold out within six months? Then the top ones are narrowed down.

From among those, choose one and proceed accordingly. The criteria for choosing are based on the individual’s sense of the problem and its compatibility with them. It’s a form where someone chooses based on having the same problem and having a clear image of it.

── It doesn't have to be something you want to do.

Sometimes it’s not a project that the person started because they wanted to do it themselves; instead, AI is involved, evaluating the data and selecting the best ones from among them.

All that humans have to do is move them in the right direction. So, it doesn’t require any special business skills.

There are also businesses that would make you wonder why you would bring them in the first place. But the goal is to sell the company itself, so there’s no need for anything new or interesting; what matters is whether the sales are picking up and the product is being sold in an easy way.

── However, it is up to the person to make a sale.

Having a team that can determine why that company will be successful is essential to this approach.

In normal circumstances, I wouldn’t think of starting and selling this business. It’s already established because it’s visible to potential buyers.

And when it actually starts to take off, the way you view the business changes. From there, the way you view money and the way you view life also change.

Even so, more than half of them will leave.

However, more than half of the challengers leave immediately. Only about two-thirds of them remain and continue. The rough estimate is that about one-tenth to two-tenths of them are making progress.

Life is full of things that happen, and there are times when you get sick. That’s natural.

But there are other reasons as well.

── I get scared and go back to my usual place.

There are people who get scared when they think about selling their company or venturing into a new field. They don’t necessarily see the fear as an immediate emotional reaction, but the darkness continues to grow deeper in their subconscious mind.

When the environment changes, the sense of the self’s stable structure is threatened. Unable to bear the incongruity of the resulting behavior gradually going crazy, one returns to the usual place.

Another reason is a commitment to one's own way of doing things. If you have a long history of entrepreneurship and have been a president before, you likely have many different ways of doing things your own way. That can be useful as experience, but it can also be a hindrance. Rather, people who can think and act according to AI's instructions are sometimes stronger in this approach.

The most fatal thing is not being able to move.

The AI gives a good answer, and the person himself/herself thinks it’s a good one, and the surrounding people also say it’s a good one. Yet, they still can’t move.

I am the one who makes the sales calls and the one who talks to the customers. I also become the one who goes around introducing people. If I feel that it is inconvenient, I stop.

If you’re asking about whether or not AI is suitable, how much you can play with it is a big factor. For those who enjoy simply using it to their heart’s content, there’s no need to worry. And if you don’t have any weird preferences, you can move forward more flexibly. And can you move with ease? Can you learn while moving and repeat improvements? Although it’s the age of AI, the part of being a human remains important in the end.

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Frequently Asked Questions

How do you create a business that is primarily for sale?

We assign hundreds of business proposals to AI and have it evaluate the ones that are most likely to be sold within six months. From those, we select one that matches the individual’s challenges and is a good fit.

Is it okay to have a business that is primarily for selling things even if it’s not something you want to do?

Yes. The goal is to sell the company itself, so the priority is not so much on innovation or fun as on making the product easy to sell in its current form. However, a team that can look at why the product is selling is essential.

What are the characteristics of people who leave midway?

There are people who are afraid of the deep changes in the environment, people who return to their usual places, people with strong attachment to their own way of doing things, and people who are unable to act out of concern for the parts of their work that require their own initiative, such as sales.

Yuma Muranushi
WRITTEN BY
Yuma Muranushi
Thinker. Founder of "Theory O". Constructed a unique theoretical system that expands the existential structure of humans and the world by invoking the concept of imaginary numbers. Develops a philosophy that consistently addresses everything from individual transformation to the transformation of world structure by formalizing the "imaginary dimension" behind visible reality (real dimension). This media documents his global practices that span education, humanitarian aid, and peacebuilding, as well as the underlying theory.
Yuma Muranushi
Yuma Muranushi
Thinker - Founder of the Theory
Presiding over a media outlet that builds theories expanding the existential structure of people and the world, and records the implementation of ideas and peace.

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