– Rarity, Branding, and Future Axis: Three Pillars

Many people want to increase their market value.

However, few people truly understand market value. Increasing your weapons, developing skills, and obtaining certifications are all just entry points to the discussion of market value. The way I think market value can be increased can be summarized into three points. Increase your rarity. Design your information space. Carry your evaluation criteria into the future. With these three pillars, the structure of your own value will change.

Increasing Scarcity: Market Value is Determined by “Breadth” and “Combination”

Even when demand is high, there are many things with low market value. Air, water, essential workers – all are necessary for survival, yet their market value isn't that high. Why? Because they are highly substitutable. Market value is determined not by the absolute amount of demand, but by the scarcity of supply relative to demand.

There are two ways to increase rarity. One is to increase the number of weapons. Develop your special skills, cut out your weaknesses, and organize your portfolio. The other is to cross genres. Don't be confined to the business zone. Expand your fields of activity to entertainment, academia, non-profits, art, the world, and space – and create rarity through combinations. What's needed at this time is passion-driven. Rare combinations that are difficult for others to imagine will emerge as rarity.

Branding - Redefining Value Through “Wrapping Paper x Communication”

Even if scarcity increases, it will not translate into market value without a design that communicates it. This is where information space design, or so-called branding, comes into play. It abstracts value, verbalizes it, and makes it explainable. Then, it disseminates this information in the right place to the right audience.

How value is perceived changes dramatically depending on the packaging and how it is communicated. Ideally, the design should extend to the point where a community emerges. If you can reach the stage where you create the platform for value to be communicated, market value will be less influenced by external factors. However, branding is a highly complex area, so it's faster to rely on specialists with good sense. It's not realistic to do everything yourself.

Bringing the evaluation axis into the future – “Usefulness of Uselessness” determines market value

This is the main point. The biggest lever for increasing market value is to defer the evaluation criteria to the future. If you assign value based on abilities that are useful right now, there will be too many competitors, and the relative value will be low. In contrast, things that are immediately useful and in demand can be achieved by anyone.

Real value comes only from something you've seriously invested ten years into. You can't predict the future. However, precisely because you can't predict it, there's meaning in taking a bet on it. What you can predict attracts competition. What you can't predict allows you to run unhindered. For example, investing, human relationships, and knowledge are all areas where value increases by giving up on immediate yields and investing over a long timeline. Hobbies are the same.

Mastering a market that doesn't exist yet will become future market value. This might seem like a form of "going with the flow." However, since we can't see the future, things deemed "useful" by today's values will become worn-out choices for our future selves. Aiming for the "usefulness of uselessness"—this is the quietest, yet strongest strategy for increasing market value.

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